Last updated: June 2026
These terms and conditions ("Terms") govern your access to and use of the website at keywaymarketinggroup.com and the marketing services provided by Keyway Marketing Incorporated, which operates as Keyway Marketing Group ("Keyway", "we", "us", "our"). By using our website or engaging our services, you agree to these Terms. If you do not agree, please do not use the site or our services.
We provide marketing services to small businesses across North America. These Terms apply alongside any proposal or written agreement we sign with you for a specific engagement.
The services we provide
Keyway provides marketing services that may include search engine optimization, paid advertising, social media marketing, content marketing, email marketing, website development, competitor analysis, and community marketing. The exact deliverables, timeline, and fees for your project are set out in a separate proposal, statement of work, or service agreement. That document, together with these Terms, forms the full agreement between us. If anything in a signed agreement conflicts with these Terms, the signed agreement controls for that engagement.
Engagements and payment
Fees, billing schedule, and scope are defined for each engagement in your proposal or agreement, and invoices are due as stated there. We may pause or suspend work on past-due accounts until the balance is settled.
Some services rely on third-party costs such as advertising budgets, software subscriptions, stock media, domains, and hosting. Unless your agreement says otherwise, those costs are your responsibility and are billed or paid separately from our management fees. Advertising budgets are paid to the platform that runs the ads and are not part of what we charge to manage them.
Your responsibilities
To deliver effective work, we rely on you to:
- Provide accurate, complete information about your business and goals.
- Give us timely access to the accounts, assets, and approvals we need.
- Confirm that you have the rights to any content, logos, or materials you share with us.
- Use the services and any connected platforms in line with their rules and applicable law.
If access or approvals are delayed, timelines and results may be affected, and that is outside our control.
Approvals and campaign launches
Before launching campaigns or publishing materials, Keyway may request your review and approval. Once you approve content, advertisements, or emails, you accept responsibility for the approved materials unless we agree otherwise in writing. Delays in approvals, assets, access, or feedback may affect timelines and performance.
Cancellations and refunds
Cancellation terms are set out in the applicable proposal or agreement. Unless we agree otherwise in writing, fees for completed work, strategy, setup, creative, and active service periods are non-refundable. Keyway may suspend or end services for non-payment, breach of these Terms, or unlawful materials.
Results and no guarantee
Marketing outcomes depend on many factors beyond our control, including competition, platform algorithms, market conditions, pricing, and your own offering and responsiveness. We work diligently to deliver a strong return, but Keyway does not guarantee specific rankings, traffic, leads, sales, or revenue. Any results, examples, or case studies we share describe past performance and are not a promise of future results.
Marketing compliance
You are responsible for ensuring that your products, services, offers, claims, customer data, testimonials, disclosures, and advertising comply with applicable laws and platform policies. For email marketing, you are responsible for having permission to contact recipients and for honoring unsubscribe requests under applicable anti-spam laws, such as Canada's Anti-Spam Legislation (CASL) and the CAN-SPAM Act. For testimonials, reviews, and endorsements, you are responsible for truthful representations and any required disclosures. Keyway may decline to create, publish, or manage campaigns it reasonably believes are misleading, unlawful, or likely to violate platform policies.
SMS Messaging Terms
By providing your mobile phone number and/or replying "YES" or otherwise opting in to receive text messages from Keyway Marketing Group, you agree to receive SMS messages from Keyway Marketing Group related to our services.
Our SMS messages may include a one-time website sample link, follow-up messages about that sample website, appointment reminders, service updates, and related communications.
Message and data rates may apply. Message frequency varies.
You can opt out of receiving SMS messages at any time by replying STOP. After you reply STOP, we may send you a confirmation message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us unless you opt in again.
For help, reply HELP or contact us at:
Email: sales@keywaymarketinggroup.com
Phone: 1-647-490-2750
Your use of our SMS messaging program is also subject to our Privacy Policy.
Acceptable use of the website
You agree to use the website lawfully. You may not interfere with the security or functionality of the site, transmit spam, malware, or other harmful code, scrape or otherwise misuse content without our permission, or misrepresent your identity or your relationship with Keyway. We may restrict or end access to the website for any violation of these Terms.
Intellectual property
Once you have paid in full for an engagement, you own the final deliverables we create specifically for you, such as your website content, copy, and creative. We retain ownership of our pre-existing tools, processes, templates, frameworks, and know-how, along with any third-party assets that carry their own licenses. We may reference the work we performed for you, and reference your brand, in our portfolio and marketing. If you prefer that we do not, please notify us in writing and we will honor that request.
Confidentiality
During our work together, each of us may learn non-public information about the other. Each party agrees to protect that information and use it only to provide or receive the services.
Privacy
Your use of the website and services may involve collecting or processing personal information, which is handled as described in our Privacy Policy. If Keyway processes personal information on your behalf, additional data protection terms may apply.
Third-party platforms and links
Our website and services depend on and link to third-party platforms, including search engines, social networks, advertising systems, and analytics tools such as those offered by Google and Meta. We do not control those platforms and are not responsible for their content, policies, availability, pricing, or decisions. Your use of them is subject to their own terms and policies.
Disclaimers
Our website and services are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, Keyway makes no warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the website will be uninterrupted, error free, or completely secure.
Limitation of liability
To the fullest extent permitted by law, Keyway and its owners, employees, and contractors will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or relating to your use of the website or our services. Our total liability for any claim connected to the services or these Terms will not exceed the amount you paid us for the specific services that gave rise to the claim during the three months before the event that caused it.
Indemnification
You agree to defend, indemnify, and hold Keyway harmless from any claims, damages, or costs that arise out of the content or materials you provide, your products or services, or your breach of these Terms or applicable law.
Termination
Either of us may end an engagement in the way described in the applicable agreement. If an engagement ends, you remain responsible for paying for the work completed and any approved costs incurred up to the termination date. The sections of these Terms that should reasonably continue, including intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, and governing law, survive after the engagement ends.
Changes to these terms
We may update these Terms from time to time as our services or the law change. The current version, with its effective date, is always posted on this page. If you continue to use the website or our services after we post an update, that means you accept the revised Terms.
Governing law
These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there, without regard to conflict of law principles. You agree that the courts located in Ontario, Canada will handle any dispute that is not resolved through a process set out in a signed agreement.
Contact us
If you have questions about these Terms, please email us at sales@keywaymarketinggroup.com and we will be glad to assist.
Keyway Marketing Incorporated, operating as Keyway Marketing Group, marketing that pays for itself, for small businesses across North America.